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Effective Digital Marketing Services by Experienced & Honest “Website Doctor”

I will help you build, run, and profit from your web properties. 

GET MY FREE CHEAT SHEET

There are exact steps & key points I used for multiple clients & my own store to go from $0 to over $1,000,000 in online sales in less than 24 months (while having limited budgets & resources)

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Digital marketing services – I don’t take many clients because I want to dedicate my full uninterrupted attention & expertise to EXISTING ONES.

My goal is to do a higher quality of work for my clients than I do for my own website portfolio 

Consulting

  • ONE on ONE Consulting
  • Team Training

Website Audit

To create a comprehensive strategy, we need to audit the present situation. The website audit will include the following audits:

    • Analytics (Google Analytics, Facebook, Yelp, Email, and any other online properties if they exist)
    • Website assessment

– Front end – evaluating all existing on-page assets
– Back end (including SEO information)
– Images
– Navigation
– Interlinking

    • Content assessment

Website
Social Media

    • Local Citations

Existing citations (finding inconsistent NAPs)
Main competitors’ citations run via multiple tools
Comparing your citations with main competitors and creating the list of necessary citations

  • Current email marketing including transactional and promotional emails and all metrics if it exists
  • SEO

– Technical
–  on page
–  local
– links, Social signals.

    • Keywords

Competitors’ Research & Reverse Engineering

Main competitors reverse engineering – 3 companies you consider competitors + 3 companies we will determine by main keywords

    • Main domain metrics

– authority
– age
– amount of content

  • Extract the list of keywords your competition ranks for
  • Backlinks / referring domains
  • Their latest advertisement
  • Social media (by each outlet)
  • All other possible finds

 

Keyword List (Map) Development (keywords research)

This is the most essential step of the whole digital marketing process that recommended not to skip

    • Keyword analysis for the niche via multiple tools for each website category (level 1,3 and level 3 pages)
    • Local keyword analysis
    • Keywords applying to current website architecture as well as to the desirable
    • Keywords analysis of top 6-10 first page Google results as well as 3 Offline competitors that client provides (that client considers competitors)
    • Combining all keywords in one document by topics
    • Natural Language Processing – determine keywords from Google queries.

 

Strategy, Tactics & Budgets Development 

This service is possible ONLY after Competitors’ Research, Reverse Engineering (II) & Keyword Mapping (III)

    • Strategy (the final plan will depend on which marketing projects the client will choose to use and in which sequence).
    • Tactics
    • Timeframes
    • Schedules
    • Final estimated costs of labor (will include content, website development or re-adjustment, services, my teams’ work, and my management fees if I oversee it).

Content Development & Optimization

  • Texts
  • Graphics

Search Engine Optimization (SEO)

  • On page
  • Linkbuilding (Off page)
  • Local
  • Social

Social Media

  • Pinterest (set up, ongoing pinning & optimization)
  • Instagram (set up, content & hashtag list development)
  • Youtube (working with existing content) development & optimization

Google My Business

GMB complete setup, optimization, and management

For inquiries, please email at info@vkecom.com or fill out the contact form below