HI, I’m Viktoria Kanevsky, creator of VKEcom and OnlineBoutiquesMBA. If you desire to start or expand your online Fashion, Jewelry, Accessories, Shoes, Beauty, Décor or Gifts’ store/boutique involving website, inventory, marketing, and customer service, but don’t know where to start and how to do it, this page is for you!
I believe in helping you get you where you want to be in a simple way: share my knowledge & experience, being honest, working hard, and lead by example. That’s what this site is all about.
I write about Fashion & Lifestyle E-Commerce after being hands on in the industry for more than 15 years. English is my second language so that I will deliver practical boiled down essential information instead of telling flowery well-read stories with no actual action steps.
I know that you are super busy, so you’ll find here helpful articles, checklists, cheat sheets, resources, and everything you need to build and run your store smoothly.
Before you scroll down, we have some FREEBIES FOR YOU!
VKECOM’S FREE – Fashion & Lifestyle Stores’ & Boutiques’ Society
• FREE 20++ page ONLINE BOUTIQUE BUSINESS PLAN WORKBOOK
• Access to Our Exclusive Fashion & Lifestyle Retail & Wholesale Community
• E-Commerce & Online Marketing Weekly Tips & Advice
There is a list of the most FREQUENTLY ASKED QUESTIONS
1. What should I do first now?
If you haven’t done this yet, you should download my FREE 13 pages Cheat Sheet/Checklist for your business. Trust me; it will be handy. It is the first document I usually give to my clients. Scroll this page to the page to download it or click here to get it>>>
2. Everyone says that all money is online, I put together the website but don’t have sales (or sales are slow)
Running an online business is no different than building it offline where you expect three to five years of break-even time. Overheads are the only difference. I don’t want you to have false hopes. Running online boutique requires tons of time, knowledge and hard work. There is no get-rich-fast formula.
The truth is: online retail business is hard, but I’ll do my best to guide you and provide you the info you need. However, I won’t be able to force you take action and to follow my advice precisely. That would be your decision.
3. I want my business to be successful, but I don’t know where to start, there are so many things to do, what’s priority?
First thing I recommend you to do, even before you have your store – start building your email list and your community of people who are interested in products that you will sell. Business is all about the customer base. To find more information on how to get traffic you start from reading my FREE article “How To Get Traffic To Your Website” or go to Resources Section > Getting Traffic Tools to check out amazing courses (I bought them all for myself as well) how to Build Email List and Get Traffic Prom Pinterest.
If you are not ready for a course, there are couple of AMAZING FREE RESOURCES
Learn more about fantastic organic traffic from Pinterest by checking out FREE Webinar about 3 Essential Pinterest Strategies that will rapidly grow your traffic+ email list!
Also, you can download FREE Cheat Sheet How To Attract Targeted Members To Your Facebook Group. This document is FREE, super comprehensive and helpful.
All those resources are created by “industry gurus” who are established online authorities in what they are doing!
4. I love fashion (beauty, etc.) Can I run my store with no budgets and e-commerce / online marketing knowledge?
Loving fashion or beauty has nothing to do with running a retail business full of tedious, repetitive, time-consuming tasks. If you love fashion, start a fashion blog and monetize it.
The pure truth is…no. It is no different than to let a surgeon perform surgery without knowledge and experience, but less dangerous because you are the only one who will suffer by losing time and money.
You can get away with tiny budgets if you know and always learning what you are doing.
5. If I hire you or some other expert what can you do for my store?
Each case is different. If you ask someone this question and receive answers right away, this should be a major red flag. I like medical analogy here as well. A doctor must run tests first to prescribe a treatment.
If you are interested in hiring me, check out here what I can do for your business>
6. I have a brick and mortar location and want to take it online. Will it be possible to succeed and be profitable?
Everything is possible, but competition is tremendous. Going into 2018 with a brand new site, you have to follow all the main best practices and take strategic shortcuts to beat the competition. And another main thing – online business means continuous learning because things change daily and there are too many “professionals” with excellent sales skills who will promise you miracles and take your hard worked money.
I HIGHLY RECOMMEND
To read my blog – I put together long and comprehensive articles on most popular topics
Use right tools – there are too many resources out there and I would like to save your time and money. In my RESOURCES section I recommend only tools that I PERSONALLY USE for my business and clients.
Join my Facebook Group where I’ll be doing weekly Q & As and giving tips and advice about online retail and wholesale business.
Follow me on Instagram @OnlineBoutiquesMBA – I post about Online Marketing, E-Commerce, Fashion & Lifestyle Industry Statistics, Recommend Vendors. Also, I create business Quotes that lot’s of people find inspirational. I use many resources to provide you with quality content to help.
DOWNLOAD FREE Fashion & Lifestyle Online Business Plan Workbook and start planning your business in details!
HAVE A QUESTION?
Please, email at info@onlineboutiquesmba.com and we either point you to the correct answer or create and article about it. Your questions will be highly appreciated.