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MARKETING & SOCIAL MEDIA TOOLS!

Keyword Research, Competitor Analysis, Social Media Scheduling & Analytics

 

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There are exact steps & key points I used for multiple clients & my own store to go from $0 to over $1,000,000 in online sales in less than 24 months (while having limited budgets & resources)

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MARKETING TOOLS

You created your site, bought inventory, took beautiful pictures and waiting for sales. Now what? You have to roll your sleeves and start the most critical part of your work – marketing.

In this section, I’m going to share with you my essential tools for marketing in my online store, my clients’ web stores and all other business ventures.

I. SEMRUSH IS A “BENEFIT FROM YOUR COMPETITORS” TOOL

SEMRUSH is the most important and valuable tool you can ever find for online marketing. It has been my most important secret weapon for years.

LIST OF BENEFITS – HOW THIS TOOL CAN HELP YOUR ONLINE BUSINESS

BENEFIT #1 – KEYWORD RESEARCH (type any keyword below)

You can do your keyword research and find right keywords for your Search Engine Optimization and advertising with Google & Bing strategies. This tool will show which words your customers type in Google every month when looking for products. So instead of guessing what to sell and how to name it, you can have complete information. This tool also shows long tail keywords, for example to optimize for word “prom dresses” is unrealistic because with 823K monthly searches there are 67 million results, but “eggplant prom dresses” with 260 monthly searches and 665k results is doable if you know what you are doing. Going toward 2020 knowing how to work with long tail keywords is the key to your online success.

BENEFIT # 2 – COMPETITORS’ ORGANIC RESEARCH

You can do organic research – see competitor’s best keywords and phrases, discover new competitors and see how yours and theirs websites’ position changes.

BENEFIT #3 – COMPETITORS’ ADVERTISING STRATEGY & BUDGETS

You can discover which strategies your competitors use for online advertisement and how much they spend. You can see which advertisement copy they use with Google and Bing. Also, you can make your own campaigns local to attract local customers

BENEFIT #4 – BACKLINK RESEARCH

You can see backlinks to your site and your competition. It will help you create your backlink strategy and determined who needs to link back to your site to make it stronger and to win the customer

BENEFIT #5 – SHOPPING FEED & LISTINGS RESEARCH

If you do Google Shopping (which is a must), you can see product listings of your competitors and get inside of your competitors’ product feeds, and, the most important, see your competitors’ best-performing ads!

BENEFIT #6 – COMPETITORS’ WEBSITE TRAFFIC IN DETAILS

You can see how much traffic your competitors get to their sites and where is this traffic coming from.

Personally, I can talk about this tool for hours, no mention their blog – it is fantastic educational resource, something that you must read daily if you want to succeed in online selling game.

There are many more benefits, but you can see it yourself if you START SEARCHING BELOW. If you tell me that you have a budget for one tool only, I would recommend SEMRush!

SEMrush

II. STOCK PHOTOGRAPHY

I’m a big fan of taking own lifestyle photos for my store. Unfortunately, it is not always possible because of time and budgets.

In the online business, YOUR PHOTOGRAPHY IS A PRIMARILY SELLING TOOL because your customers can’t touch and feel your products and physically walk about your store. So, your photography should be branded and polished

In addition to my photography, I use several other sources. There are two of my favorites:

1.HAUTESTOCK.CO

HAUTESTOCK.CO is a fantastic resource dedicated to stylish, eye-catching photography for your site, blog, social media, email marketing and all other kinds of advertisement. There are hundreds of chic photos made by best industry practices. This library is continuously updated. You can join it for FREE or for paid membership

CLICK HERE FOR BEAUTIFUL FASHION & LIFESTYLE PHOTOS

 

2.UNSPLASH.COM

It is another great FREE resource for stylish stock images of high quality.

CLICK HERE TO FIND PHOTOS AT UNSPLASH.COM