Our services

What we do

Committed to providing you with a wide range of services.

Digital marketing services – I don’t take many clients because I want to dedicate my full uninterrupted attention & expertise to EXISTING ONES.

My goal is to do a higher quality of work for my clients than I do for my own website portfolio 

Consulting

• ONE on ONE Consulting
• Team Training

Website Audit

To create a comprehensive strategy, we need to audit the present situation. The website audit will include the following audits:

• Analytics (Google Analytics, Facebook, Yelp, Email, and any other online properties if they exist)
• Website assessment

– Front end – evaluating all existing on-page assets
– Back end (including SEO information)
– Images
– Navigation
– Interlinking

• Content assessment

Website
Social Media

• Local Citations

Existing citations (finding inconsistent NAPs)
Main competitors’ citations run via multiple tools
Comparing your citations with main competitors and creating the list of necessary citations

• Current email marketing including transactional and promotional emails and all metrics if it exists
• SEO

– Technical
–  on page
–  local
– links, Social signals.

• Keywords

Competitors’ Research & Reverse Engineering

Main competitors reverse engineering – 3 companies you consider competitors + 3 companies we will determine by main keywords

• Main domain metrics

– authority
– age
– amount of content

• Extract the list of keywords your competition ranks for
• Backlinks / referring domains
• Their latest advertisement
• Social media (by each outlet)
• All other possible finds

Keyword List (Map) Development (keywords research)

This is the most essential step of the whole digital marketing process that recommended not to skip

• • Keyword analysis for the niche via multiple tools for each website category (level 1,3 and level 3 pages)
  • Local keyword analysis
  • Keywords applying to current website architecture as well as to the desirable
  • Keywords analysis of top 6-10 first page Google results as well as 3 Offline competitors that client provides (that client considers competitors)
  • Combining all keywords in one document by topics
  • Natural Language Processing – determine keywords from Google queries.

Strategy, Tactics & Budgets Development

This service is possible ONLY after Competitors’ Research, Reverse Engineering (II) & Keyword Mapping (III)

• • Strategy (the final plan will depend on which marketing projects the client will choose to use and in which sequence).
  • Tactics
  • Timeframes
  • Schedules
  • Final estimated costs of labor (will include content, website development or re-adjustment, services, my teams’ work, and my management fees if I oversee it).

Content Development & Optimization

• Texts
• Graphics

Search Engine Optimization (SEO)

• On page
• Linkbuilding (Off page)
• Local
• Social

Social Media

• Pinterest (set up, ongoing pinning & optimization)
• Instagram (set up, content & hashtag list development)
• Youtube (working with existing content) development & optimization

Google My Business

GMB complete setup, optimization, and management

For inquiries, please email at info@vkecom.com or fill out the contact form below